Apple quietly increased the monthly rates for AppleCare+ coverage on iPhones in early 2025. While the change may not seem huge at first glance—about 50 cents more each month—the price hike applies across all iPhone models and has sparked plenty of chatter among Apple users. Here’s a breakdown of what’s changing, how it affects you, and what to consider before you sign up for AppleCare+ (or renew your current plan).
The price hike brings the monthly cost for iPhone 16 models to $10.49, up from the previous $9.99. This price adjustment affects all iPhone models but does not impact the two-year upfront payment plans, which remain unchanged.
The shift in pricing strategy comes alongside changes in how Apple offers AppleCare+ in retail stores. Customers can now choose between monthly or yearly subscription options through both Apple Stores and the iPhone Settings app. These subscription plans automatically renew, ensuring continuous coverage beyond the initial period and creating a steady revenue stream for Apple.
For iPhone owners considering device protection, this price increase, while modest, represents part of Apple’s broader strategy to enhance recurring service revenue. The subscription model offers flexibility for consumers who prefer to spread out payments rather than paying the full two-year coverage price upfront.
What’s the New Pricing?
The monthly cost for AppleCare+ on iPhones has increased by $0.50 in the U.S. Here’s a look at the updated subscription prices:
- iPhone 16 Pro and Pro Max: Now $13.49 per month (up from $12.99)
- iPhone 16 and 16 Plus: Now $10.49 per month (up from $9.99)
- Older iPhones (iPhone SE, iPhone 14, etc.): Prices have also seen the same incremental increase, though exact rates vary by model.
For users opting for AppleCare+ with Theft and Loss protection, expect similar increases depending on your device. For example, coverage for the iPhone 16 Pro models now runs $15.49 per month instead of $14.99.
Why Did Apple Raise the Price?
Apple hasn’t officially explained the price increase, but industry analysts suggest it’s likely tied to rising repair costs, especially with newer devices featuring advanced components like the A18 Pro chip, upgraded cameras, and more expensive displays. Another theory? Apple is subtly steering users toward its monthly and annual subscription models by making the pricing a little less predictable and phasing out the prepaid, multi-year options in physical retail stores.
Changes to AppleCare+ Plans
Along with the price hike, Apple is phasing out its fixed-term, multi-year AppleCare+ plans at physical Apple Stores. These are the ones you used to pay for upfront, typically offering two or three years of coverage in one payment. Now, if you’re shopping in-store, the main option you’ll see is the monthly subscription or annual plans that automatically renew until you cancel.
However, if you’re still set on a prepaid plan, Apple is offering these through its online store, though they’re not being pushed as hard as they once were.
Is AppleCare+ Still Worth It?
With the rising prices, some users are asking if AppleCare+ is still a smart buy. The answer depends on how you use your device and how prone you are to accidents. AppleCare+ still offers peace of mind with unlimited repairs for accidental damage (subject to service fees) and coverage for major issues. And for Theft and Loss coverage, it’s often cheaper than adding device protection through your carrier.
Here’s a quick rundown of what you get with AppleCare+:
- Unlimited accidental damage protection (subject to service fees)
- 24/7 priority tech support
- Express replacement service
- Theft and Loss protection (with an added monthly fee)
With screen repairs costing upwards of $300 and rear glass repairs even higher on newer iPhones, having AppleCare+ can save you hundreds if something goes wrong.
What Should You Do Next?
If you already have AppleCare+, you’re locked into your old rate until your current coverage term expires. After that, the new pricing will kick in. If you’re considering coverage for a new iPhone, factor the higher monthly cost into your budget.
And if you’d rather avoid subscriptions altogether, you might want to check out the online-only fixed-term prepaid AppleCare+ plans before they disappear completely.
Bottom Line
AppleCare+ has always been a solid value for iPhone users worried about drops, spills, or theft. But with prices creeping up, it’s worth taking a moment to reassess your needs. Whether you stick with it or explore third-party insurance alternatives, the key is finding a plan that protects your pricey iPhone investment without breaking the bank.
Key Takeaways
- Apple has raised AppleCare+ monthly subscription prices by $0.50 for all iPhone models while keeping two-year plans at the same price.
- Customers can now choose between monthly or yearly subscription options that automatically renew for continuous coverage.
- The subscription model provides payment flexibility for consumers while generating ongoing revenue for Apple beyond the initial coverage period.
AppleCare+ Monthly Subscription Prices for iPhones
Apple has recently increased the monthly subscription prices for AppleCare+ across all iPhone models, while also shifting toward a subscription-focused sales approach in retail locations. The price adjustment reflects Apple’s ongoing strategy to build recurring revenue streams from its service offerings.
Understanding AppleCare+ for iPhone
AppleCare+ is Apple’s extended warranty program that provides additional coverage beyond the standard one-year limited warranty included with every iPhone purchase. The service offers protection against accidental damage and manufacturing defects for longer periods.
Users can get access to 24/7 priority technical support, genuine Apple replacement parts, and certified repair services. For iPhones specifically, AppleCare+ covers up to two incidents of accidental damage protection every 12 months.
Each repair incident is subject to a service fee or deductible – typically $29 for screen damage and $99 for other accidental damage. Without AppleCare+, these repairs could cost significantly more, often hundreds of dollars depending on the model and damage extent.
Current Pricing Structure
Apple has implemented a $0.50 price increase on all monthly AppleCare+ subscription plans for iPhones in the United States. The standard AppleCare+ plan for the iPhone 16 now costs $10.49 per month, up from $9.99 previously.
The enhanced AppleCare+ with Theft and Loss protection has also increased. This premium tier adds coverage if your iPhone is stolen or lost completely, with a replacement deductible of $149.
Here’s a breakdown of the current monthly pricing:
| iPhone Model | Standard AppleCare+ | AppleCare+ with Theft & Loss |
|---|---|---|
| iPhone 16 | $10.49/month | $14.49/month |
| iPhone 16 Plus | $10.49/month | $14.49/month |
| iPhone 16 Pro | $13.49/month | $17.49/month |
| iPhone 16 Pro Max | $13.49/month | $17.49/month |
Two-year upfront payment options remain unchanged in price for now, presenting potential savings for those willing to pay in advance.
Purchasing Options and Coverage Details
Apple has been gradually shifting its retail strategy toward subscription models for AppleCare+. Many Apple retail stores now primarily promote monthly subscription options over one-time payments.
The monthly subscription automatically renews until canceled, potentially providing coverage for as long as the device remains in use. This differs from the traditional fixed-term plans that expire after a set period.
Users can purchase AppleCare+ when buying a new iPhone or within 60 days of purchase. The plan can be bought through the Apple Store (online or physical), the Settings app on the device, or by calling Apple Support.
Coverage includes unlimited incidents of accidental damage protection (subject to deductibles per incident) and battery service if the battery capacity drops below 80% of its original capacity. The Express Replacement Service is especially valuable, sending a replacement before you return your damaged device.
Additional Benefits and Services
AppleCare+ subscribers receive 24/7 priority access to Apple’s technical support via chat or phone. This service covers iOS and iCloud issues along with questions about Apple apps like FaceTime, Mail, and Safari.
The plan includes genuine Apple part replacements and certified repair services, either at Apple Stores, authorized service providers, or through mail-in repair options. For screen repairs, Apple often completes these the same day when using in-store service.
Software support is another key benefit, helping users troubleshoot operating system problems and app functionality issues. This can be particularly valuable for less tech-savvy users who might struggle with complex iOS features.
For travelers, AppleCare+ provides global coverage. If damage occurs while abroad, users can visit an international Apple Store or authorized service provider, or arrange for repair upon returning home. This worldwide protection adds significant value for frequent travelers who rely heavily on their devices.
Frequently Asked Questions
AppleCare+ subscriptions for iPhones have recently seen price increases while offering various coverage options. Understanding the current rates, coverage differences, and subscription benefits can help users make informed decisions about protecting their devices.
What are the current monthly rates for AppleCare+ for various iPhone models?
Apple has recently increased the monthly subscription prices for AppleCare+ across all iPhone models by $0.50. The standard AppleCare+ for iPhone 16 now costs $10.49 per month, up from the previous $9.99.
iPhone 16 Pro and iPhone 16 Pro Max plans have also experienced similar price increases. The iPhone 16 Plus and iPhone 15 Plus share the same pricing tier at $10.49 monthly.
The iPhone 16e, being a more budget-friendly option, has its own pricing structure that differs from the premium models.
How does the AppleCare+ monthly pricing compare to the one-time purchase option?
AppleCare+ offers both monthly subscription and one-time payment options. The monthly subscription provides ongoing coverage without a fixed end date, making it flexible for long-term device ownership.
The one-time payment option covers two years of service and typically costs less overall compared to 24 months of monthly payments. This upfront payment can be more economical for users who plan to keep their devices for exactly two years.
Users who anticipate keeping their iPhones longer than two years might find the monthly subscription more beneficial despite the higher cumulative cost.
Can you explain the differences in coverage between standard AppleCare and AppleCare+ for iPhones?
Standard AppleCare comes with every new iPhone purchase and includes a one-year limited warranty against manufacturing defects and 90 days of technical support.
AppleCare+ extends this coverage significantly by adding protection against accidental damage and battery service. It increases the warranty period to two years when purchased as a fixed plan.
AppleCare+ also includes priority access to Apple experts for technical support questions about iOS, iCloud, and Apple-branded apps like FaceTime, Mail, and Calendar.
What additional benefits does the AppleCare+ plan provide for iPhone users?
AppleCare+ covers up to two incidents of accidental damage protection every 12 months, each subject to a service fee. For screen damage, the fee is typically lower than for other types of damage.
The plan includes battery service if the iPhone battery capacity drops below 80% of its original capacity. This benefit can save users significant costs as battery replacements can be expensive.
Express Replacement Service is another valuable benefit, where Apple sends a replacement device before users return their damaged one, minimizing downtime.
Is there an option to switch from a standard AppleCare plan to the monthly AppleCare+ subscription?
Users can upgrade from the standard AppleCare that comes with their iPhone to AppleCare+ within 60 days of the iPhone purchase date. This can be done online, in an Apple Store, or by contacting Apple Support.
For those who initially purchased a two-year AppleCare+ plan, switching to a monthly subscription after the fixed term expires may be possible in some regions. The availability of this option depends on local offerings.
Apple has been increasingly focusing on the subscription model in retail stores, suggesting a strategic shift toward recurring revenue from device protection services.
How can customers contact Apple support for inquiries regarding AppleCare+ subscriptions?
Customers can reach Apple Support for AppleCare+ inquiries through multiple channels, including phone support by calling the dedicated AppleCare service number. This direct line provides access to support specialists who can answer specific questions about coverage and billing.
The Apple Support website and app offer chat options where users can discuss their AppleCare+ subscription questions with representatives. This method provides written documentation of the conversation for future reference.
Visiting an Apple Store in person allows customers to speak directly with Apple specialists who can provide detailed information about AppleCare+ options and help with subscription management.
