Apple TV+ enters the streaming scene with a fresh approach. Unlike other services with huge libraries, Apple focuses on quality over quantity. Their shows come with stunning 4K visuals and strong storytelling that rivals traditional networks. At just $5 per month, Apple TV+ offers premium, ad-free streaming with high-end features that make it a serious contender in the crowded streaming market.
The service shines with its original content. Shows on Apple TV+ have been praised for their superior quality compared to other streaming platforms. While the library is smaller than competitors like Netflix or Disney+, each production receives the full Apple treatment – high production values, big-name talent, and thoughtful storytelling.
Users can enjoy Apple TV+ across multiple devices, download shows for offline viewing, and stream in crisp 4K quality. The clean interface makes finding content easy, though some users have reported issues with the app experience depending on the device they use.
Apple TV+ Plus Review
Apple TV+ launched in 2019 as a modest, originals-only streaming service. Now, in 2025, it has grown into one of the most respected names in premium entertainment. With award-winning shows, critically acclaimed films, and a push into live sports, Apple TV+ has carved out a unique place in the crowded streaming world. But how does it really hold up compared to competitors?
Here’s our full review.
Apple TV+ Ratings (2025)
| Category | Rating (Out of 5) |
|---|---|
| Content Quality | 5/5 |
| Content Library Size | 3/5 |
| User Interface & Experience | 4/5 |
| Pricing & Value | 4/5 |
| Device Compatibility | 3/5 |
| Originals & Exclusives | 5/5 |
| Overall Score | 4/5 |
What Apple TV+ Gets Right
✅ Premium Original Content
Apple TV+ has doubled down on high-production, prestige storytelling. Series like Severance (Season 2) and For All Mankind (Season 4) continue to receive critical acclaim. New hits such as Sugar, starring Colin Farrell, and the sci-fi thriller Constellation have broadened the platform’s genre offerings.
On the film side, Apple has continued its streak of high-profile movies, including Napoleon by Ridley Scott, Killers of the Flower Moon, and Argylle, which brought blockbuster excitement to the service in early 2025.
✅ Live Sports Expansion
The MLS Season Pass and Friday Night Baseball have given Apple TV+ a foothold in live sports, and there are rumors that more leagues are on the horizon. Sports fans now have more reasons to stay subscribed.
✅ Stellar Audio-Visual Quality
Apple TV+ delivers exceptional video (Dolby Vision, 4K HDR) and audio (Dolby Atmos, Spatial Audio), optimized for Apple hardware, but still impressive on most devices.
What Needs Improvement
❌ Limited Library Size
Unlike Netflix or Prime Video, Apple TV+ focuses solely on originals. There’s still no deep back catalog of classic TV shows or blockbuster movies. If you prefer quantity over curated quality, Apple TV+ may leave you wanting more.
❌ Confusing App Ecosystem
The TV app can be cluttered with rent/buy options mixed in with Apple TV+ content, which can be frustrating. If you’re not an Apple device user, the experience on non-Apple platforms is decent but lacks the polish you get on iOS, macOS, and Apple TV hardware.
❌ Price Creep
The price has doubled from its early days—now $9.99/month—though it remains cheaper than Netflix or Max. Bundling with Apple One can soften the blow, especially if you’re already using iCloud+, Apple Music, or Fitness+.
Apple TV+ vs. Competitors (2025)
| Service | Monthly Price (US) | Content Library Size | Originals Quality | Live Sports | User Interface | Overall Score |
|---|---|---|---|---|---|---|
| Apple TV+ | $9.99 | ★★★☆☆ | ★★★★★ | ★★★★☆ | ★★★★☆ | 4/5 |
| Netflix | $15.49 (Standard) | ★★★★★ | ★★★★☆ | ★☆☆☆☆ | ★★★★☆ | 4.5/5 |
| Disney+ | $13.99 (Bundle w/ Hulu) | ★★★★☆ | ★★★★☆ | ★★☆☆☆ | ★★★☆☆ | 4/5 |
| Max (HBO) | $15.99 | ★★★★☆ | ★★★★★ | ★☆☆☆☆ | ★★★★☆ | 4/5 |
| Prime Video | $14.99 (w/ Prime) | ★★★★★ | ★★★★☆ | ★★☆☆☆ | ★★★☆☆ | 4/5 |
| Paramount+ | $11.99 (w/ Showtime) | ★★★★☆ | ★★★☆☆ | ★★★☆☆ | ★★★☆☆ | 3.5/5 |
Top Series & Movies on Apple TV+ (2025)
⭐️ Severance (Season 2)
The highly anticipated second season of the sci-fi psychological thriller is finally here, expanding its dark, dystopian world and diving deeper into Lumon Industries.
⭐️ Ted Lasso
Still one of the platform’s most beloved shows, Ted Lasso remains a flagship series. Rumors of spin-offs are swirling, and the series still draws new viewers.
⭐️ For All Mankind (Season 4)
This alternate history space drama continues to be one of the most compelling and ambitious shows in streaming.
⭐️ Masters of the Air
Produced by Spielberg and Hanks, this WWII aerial combat series has received critical acclaim for its cinematography and gripping storytelling.
⭐️ Sugar
A noir mystery thriller with Colin Farrell, blending sci-fi and detective drama elements. It’s been one of 2025’s breakout hits.
⭐️ Constellation
A tense psychological thriller set in space, following an astronaut’s return to Earth after a traumatic incident aboard the International Space Station.
⭐️ Killers of the Flower Moon
Scorsese’s epic western crime drama, starring Leonardo DiCaprio and Robert De Niro, continues to be a flagship film for Apple TV+.
⭐️ Napoleon
Ridley Scott’s epic portrayal of the French emperor, starring Joaquin Phoenix, has added more prestige to Apple’s movie lineup.
Final Verdict: 4/5 Stars ⭐⭐⭐⭐☆
Apple TV+ in 2025 is a premium streaming experience with some of the best original programming around. While its library remains smaller than competitors and the price is creeping up, the quality of its content—both shows and films—is unmatched. If you’re into prestige entertainment and are already part of Apple’s ecosystem, Apple TV+ offers strong value.
If you’re after endless content or live TV, other services may serve you better—but for standout storytelling and beautiful presentation, Apple TV+ shines.
Key Takeaways
- Apple TV+ costs only $5 monthly for ad-free 4K streaming and offline viewing options.
- The service offers fewer shows than competitors but focuses on high-quality original content.
- All Apple TV+ productions feature premium production values and top talent from the entertainment industry.
Overview of Apple TV+
Apple TV+ stands out in the streaming market with high-quality original content at an affordable price point. The service focuses on quality over quantity with a growing library of exclusive shows and movies.
What Is Apple TV+?
Apple TV+ is a streaming service launched by Apple in November 2019. It offers original shows, movies, and documentaries rather than licensing content from other studios.
The service costs $5 per month, making it one of the lowest-priced premium streaming options available today. Many new Apple device buyers also receive a free trial period.
The Apple TV+ app has a clean, user-friendly interface with simple navigation buttons for Watch Now, Library, and Search. Users can access content through Apple devices, smart TVs, and streaming devices.
The service supports 4K resolution, HDR, and high-quality audio for an enhanced viewing experience. Content can be downloaded for offline viewing, which is helpful for travelers or those with limited internet access.
Apple TV+ vs. Other Streaming Services
Unlike Netflix or Amazon Prime Video, Apple TV+ has a much smaller library. It doesn’t offer thousands of titles but instead focuses on high-quality original programming.
Many users find Apple’s shows to be exceptionally well-produced. Some viewers consider their dramas to be on par with or exceeding BBC quality.
While competitors offer larger back catalogs, Apple invests heavily in big-name talent. The service features shows and movies with stars like Jennifer Aniston, Jason Momoa, and Tom Hanks.
Apple TV+ lacks the deep content library of other services but makes up for it with quality. There are no ads at any subscription level, unlike some competitors that charge more for ad-free viewing.
The focused library means less time spent browsing and more time watching quality content. For viewers tired of endless scrolling, this streamlined approach can be refreshing.
Content Library
Apple TV+ offers a modest but growing collection of high-quality content. While the library is smaller than competitors, the focus on premium original productions sets it apart, with new titles added regularly across various genres.
Original Content on Apple TV+
Apple TV+ stands out with its focus on quality shows and movies rather than quantity. The service has invested heavily in original programming across many genres.
Popular Original Shows:
- Ted Lasso – Award-winning comedy about an American football coach managing a British soccer team
- Severance – Mind-bending thriller about work-life separation
- The Morning Show – Drama starring Jennifer Aniston and Reese Witherspoon
- For All Mankind – Alternative history sci-fi about the space race
Science fiction fans will enjoy Silo, a post-apocalyptic drama based on Hugh Howey’s novels. Comedy enthusiasts have options like Mythic Quest, Schmigadoon!, and The Afterparty.
Drama offerings include the spy thriller Slow Horses starring Gary Oldman and the true-crime series Black Bird. Shrinking features Jason Segel and Harrison Ford in a comedy about grief and therapy.
Licensed Content and Availability
Unlike most streaming services, Apple TV+ features almost exclusively original content. The platform has very little licensed content from other studios or networks.
This strategy creates a distinct identity but results in a limited library compared to competitors like Netflix or HBO Max. The focus remains on quality over quantity.
Apple occasionally acquires films like “CODA” (which won Best Picture at the Academy Awards) and “Greyhound” with Tom Hanks. These acquisitions complement their original productions.
All content is available in 4K HDR with Dolby Vision and Atmos support where applicable. Users can download shows and movies for offline viewing on mobile devices, which is helpful for travel.
Exploring Shows and Movies
Apple’s interface makes finding content straightforward with categories that help users discover shows and movies. The Watch Now, Library, and Search buttons make navigation simple.
The platform offers an impressive variety of content across genres:
- Period Dramas: “Dickinson” reimagines the poet’s life with modern sensibilities
- Sci-Fi: “For All Mankind” and “Silo” offer compelling alternative realities
- Comedies: “Ted Lasso” and “Mythic Quest” provide laughs with heart
- Thrillers: “Severance” and “Slow Horses” deliver suspense and intrigue
New content appears regularly, with Apple releasing episodes weekly rather than all at once for most shows. This approach encourages ongoing discussion among viewers.
The service includes documentaries, animated shows, and children’s programming to round out the offerings for different audience segments.
Apple TV+ User Experience
Apple TV+ delivers a premium streaming experience with high-quality video and audio formats. The service works across multiple devices with a clean interface that makes finding content easy.
Streaming Quality and Formats
Apple TV+ offers impressive video quality with 4K resolution, HDR and more. Shows and movies stream in crisp detail that makes the most of modern displays.
The service supports Dolby Vision, giving compatible TVs enhanced color and contrast. For audio lovers, Dolby Atmos creates immersive sound that moves around you when you use compatible speakers.
Apple doesn’t skimp on technical quality. Most original content is available in 4K HDR format, with some titles also supporting HDR10+ for even better picture quality on compatible devices.
The streaming bitrate is high, resulting in fewer compression artifacts. This makes dark scenes look better and fast action appear smoother compared to some competing services.
Compatibility With Devices and Platforms
Apple TV+ works on more than just Apple devices. You can watch on:
- Apple devices (iPhone, iPad, Mac)
- Apple TV 4K and Apple TV HD boxes
- Popular streaming devices (Roku, Fire TV)
- Smart TVs from Samsung, LG, Sony, and others
- Google TV devices
- Game consoles (PlayStation, Xbox)
- Web browsers (Safari, Chrome, Firefox)
The Apple TV app serves as the hub for the service across all platforms. The app experience is mostly consistent whether you’re using an A15 Bionic powered device or a Roku Ultra.
One advantage is that you can download shows for offline viewing on iOS devices. This feature helps when traveling or in areas with poor internet.
User Interface and Navigation
The Apple TV+ interface is smooth, attractive, and intuitive. Navigation follows Apple’s typical clean design approach with simple menus and clear organization.
The service uses large, high-quality artwork that makes browsing visually appealing. Content is organized into logical categories that help users find what they want without endless scrolling.
However, some users report annoying UX issues with the service. The search function sometimes struggles with partial titles or actor names.
The TV app home screen mixes Apple TV+ content with other services and rentals. This can make it harder to find exclusive Apple content quickly.
The playback controls are simple but effective. Features like automatic subtitle activation when you mute the TV show attention to detail that improves the viewing experience.
Accessibility and Availability
Apple TV+ focuses on making content accessible across various platforms while expanding its global reach. The service balances device compatibility with regional availability to serve a diverse audience.
Supported Devices and Integration
Apple TV+ works on multiple devices beyond just Apple products. You can watch on iPhones, iPads, and Mac computers through the Apple TV app. The service also supports Apple TV hardware devices for big-screen viewing.
Non-Apple users aren’t left out. The platform runs on Roku devices, Fire TV sticks, and many smart TVs from brands like Samsung, LG, and Sony. Both PlayStation and Xbox gaming consoles support the Apple TV app too.
Web browsers offer another way to watch on computers. Simply visit tv.apple.com to access all content without downloading anything.
The service integrates well with other Apple services like Apple Music and Apple Arcade. This creates a smooth experience for those already in the Apple ecosystem.
Regional Availability and Language Support
Apple TV+ is available in over 100 countries worldwide, making it one of the more globally accessible streaming platforms. The service launched with a smaller footprint but has steadily expanded its reach.
Content comes with extensive language support. Most shows and movies offer subtitles in multiple languages, including Spanish, French, German, Japanese, and many others. Many titles feature full audio dubbing in several languages too.
The viewing interface adapts to local languages in most regions. This makes navigation easier for non-English speakers.
Apple provides 4K resolution, HDR, and high-quality audio across regions without limiting technical features based on location. This ensures all subscribers get the same quality experience regardless of where they live.
Features and Enhancements
Apple TV Plus comes packed with several useful features that make watching content easier and more enjoyable. The platform offers excellent voice controls, flexible family sharing options, and valuable subscription perks for users.
Voice Control and Remote Access
The Apple TV app features robust voice control functionality through Siri integration. Users can search for shows, control playback, and navigate the interface using simple voice commands. Just say “Show me comedy movies” or “Play the next episode” to control your viewing experience hands-free.
The latest iOS 18.4 update has improved the interface with updated fonts and icons, making the app easier to use. These small but helpful changes improve the overall user experience.
Remote access allows subscribers to watch Apple TV Plus content anywhere. The service works across multiple devices, including:
- iPhones and iPads
- Mac computers
- Smart TVs
- Streaming devices
- Web browsers
This flexibility lets viewers start a show on one device and continue watching on another without losing their place.
Family Sharing and Multiple Profiles
Apple TV Plus makes sharing easy with its family sharing feature. Up to six family members can use a single subscription without extra fees. Each person gets their own profile with personalized recommendations.
The service keeps track of everyone’s viewing history separately. This means dad’s documentary preferences won’t affect mom’s comedy recommendations or the kids’ cartoon suggestions.
User profiles are simple to set up and switch between. Each profile maintains its own:
- Watch history
- Recommendations
- “Up Next” queue
- Personal settings
Parents can also use Screen Time controls to manage what content is viewable on children’s profiles, providing peace of mind for families.
Apple One Bundle and Subscription Perks
Apple TV Plus is available as a standalone service, but it offers better value as part of the Apple One bundle. This package combines several Apple services at a reduced total price, including Apple Music, Apple Arcade, and iCloud+ storage.
Subscribers enjoy all content in impressive 4K, HDR, Dolby Vision, and Dolby Atmos sound with no additional fees. This high-quality viewing experience sets Apple TV Plus apart from competitors that charge extra for premium formats.
New Apple device buyers receive three months of free service. This trial period gives users plenty of time to explore the growing library of original content before deciding whether to continue their subscription.
The service is ad-free, offering an uninterrupted viewing experience. This creates a premium feel that matches the high production quality of Apple’s original shows and movies.
Subscription Plans and Pricing
Apple TV+ offers straightforward pricing with multiple ways to access the service. The platform balances cost against a growing library of original content.
Comparing Subscription Costs
Apple TV+ now costs $9.99 per month, a recent increase from its previous price point. For those looking to save money, an annual subscription is available for $99.99, which provides a discount compared to paying monthly.
This pricing makes Apple TV+ competitive when compared to other streaming services. It’s worth noting that despite the recent price increase, Apple TV+ remains among the lower-priced premium streaming options in the market.
The subscription includes high-quality streaming features like:
- 4K resolution
- HDR support
- Family sharing (up to six family members)
- Ad-free viewing experience
Some users feel the recent price hike to $10 monthly isn’t justified given the smaller content library compared to competitors.
Free Trial and Cancellation Policy
Apple TV+ offers a one-week free trial for new subscribers. This allows potential customers to test the service before committing to a paid subscription.
The platform also includes extended trial offers through various promotions. New Apple device purchases often come with three months of free Apple TV+ service, adding significant value for those already in the Apple ecosystem.
Cancellation is straightforward and can be done at any time through the Apple TV app or website. The service will continue until the end of the billing period with no partial refunds.
For users unsure about the value proposition, trying the free trial is a risk-free way to explore the content library. Some users choose to subscribe only when specific shows release new seasons, then cancel until the next release.
Performance and Quality
Apple TV Plus stands out for its technical performance. The service offers top-notch streaming capability with excellent video and audio standards that make it competitive with other premium platforms.
Streaming Speed and Buffering
Apple TV Plus performs exceptionally well when it comes to streaming speed. Users rarely report buffering issues even during peak usage times. The platform uses adaptive streaming technology that adjusts quality based on your internet connection.
The service starts playing content quickly after selection. This quick response time sets it apart from some competitors that may take longer to begin playback.
For those with slower internet connections, Apple TV Plus handles downgrading resolution smoothly. The transition between quality levels happens without noticeable interruptions to the viewing experience.
Most importantly, the app maintains stability across different devices including iPhones, iPads, Macs, and Apple TV hardware. This consistent performance makes it a reliable streaming option regardless of how you access it.
Audio and Video Quality
Apple TV Plus offers impressive technical specifications. The service supports 4K HDR streaming on compatible devices, providing crystal-clear picture quality with vibrant colors and deep contrast.
Content on the platform takes full advantage of Dolby Vision technology. This premium HDR format delivers more accurate colors and greater brightness than standard HDR10. The difference is especially noticeable in darker scenes.
The audio experience is equally impressive with Dolby Atmos support. This creates an immersive soundstage that places audio elements precisely around the viewer. Action scenes and subtle environmental sounds benefit greatly from this technology.
Apple doesn’t compromise on bitrate, allowing for high-quality streaming that avoids compression artifacts. Shows like “See” and “For All Mankind” showcase what the platform can do with proper technical resources.
Even on non-premium devices, the quality remains strong. The platform adjusts dynamically to provide the best possible experience for your specific hardware configuration.
Additional Services and Offers
Apple TV+ expands beyond just streaming shows and movies with special sports content and fitness integrations that add more value to subscribers.
MLS Season Pass
Soccer fans can enjoy live MLS games through the MLS Season Pass on Apple TV+. This special add-on gives viewers access to every Major League Soccer match without blackouts or restrictions.
The MLS Season Pass costs extra on top of the regular Apple TV+ subscription. However, Apple TV+ subscribers get a discount on the pass compared to non-subscribers.
Games feature English and Spanish commentary options. Many matches also offer French-language broadcasts for Canadian teams.
The viewing experience includes high-quality 4K streaming when available. Fans can watch on any device that supports Apple TV+, including iPhones, iPads, Macs, and smart TVs.
Apple Fitness and Other Integrations
Apple TV+ works smoothly with other Apple services, especially Apple Fitness+. Fitness+ subscribers can follow workout videos directly on their TV through the Apple TV app.
The fitness integration shines when paired with an Apple Watch. Your watch metrics appear on screen during workouts, showing real-time heart rate, calories burned, and activity rings.
Beyond fitness, Apple TV+ connects with the broader Apple ecosystem. The TV app saves your watching progress across all your Apple devices.
Family Sharing lets up to six family members share one subscription. Everyone gets their own recommendations and watch history.
The app also remembers where you left off in shows or movies across different devices, making it easy to switch from TV to mobile viewing.
Frequently Asked Questions
Apple TV Plus offers unique features, high-quality content, and various subscription options that may confuse new users. Here’s what you need to know about this streaming service.
What are the latest enhancements to Apple TV Plus in 2024?
Apple TV Plus has expanded its 4K HDR content library significantly in 2024. The platform now supports Dolby Atmos for more immersive sound across most original productions.
The interface got a cleaner design with improved navigation. Users can now create multiple profiles with personalized recommendations.
Download speeds for offline viewing have improved by nearly 40%. This makes it easier to watch shows during travel.
How does Apple TV Plus content quality compare with competitors like Netflix?
Apple TV Plus focuses on quality over quantity with high-end features like 4K resolution and HDR. The service has fewer titles than Netflix but maintains strict quality standards.
Original shows like “Ted Lasso” and “The Morning Show” have won multiple awards. This matches or exceeds the critical acclaim of top Netflix originals.
Production values are consistently high, with Apple spending $15-30 million per episode on flagship series. This gives many shows a premium, cinematic feel.
What are the subscription options and benefits for Apple TV Plus users?
Apple TV Plus costs $5 a month, making it the lowest-priced premium ad-free streaming service. This basic plan includes access to all original content.
New Apple device buyers get three months of free service. This offer applies to iPhones, iPads, Macs, and Apple TV devices.
The Apple One bundle includes Apple TV Plus with other services like Apple Music and iCloud storage. This package offers better value for users who want multiple Apple services.
Can you explain the user experience improvements on the latest Apple TV app?
The latest Apple TV app uses AI to provide better content suggestions based on viewing habits. The search function now recognizes natural language queries.
Video playback controls have been redesigned for easier use. Users can now skip intros or jump forward with improved accuracy.
The app now remembers your viewing position across all devices. This means you can start watching on your iPhone and continue exactly where you left off on your TV.
Are there exclusive shows or movies that justify getting an Apple TV Plus subscription?
“Ted Lasso” has become a cultural phenomenon with its positive message and humor. This exclusive comedy alone has drawn many subscribers to the service.
“Severance” offers unique sci-fi storytelling that critics have praised for its originality. The show has built a dedicated fan base eager for each new episode.
“Foundation” brings Isaac Asimov’s classic sci-fi series to life with spectacular effects. This big-budget adaptation shows Apple’s commitment to high-quality content.
Is the Apple TV 4K model a significant upgrade over its predecessors?
The newest Apple TV 4K model uses the A15 Bionic chip, which is 50% faster than previous versions. This improves app loading times and overall performance.
Storage options now start at 64GB rather than 32GB. This allows for more apps and downloaded content.
The redesigned Siri remote has better ergonomics and a USB-C charging port. Users report fewer lost remotes thanks to its thicker design and Find My compatibility.
